We often think that being ourselves is a conscious choice, but the moment we decide to “be authentic,” we have already started performing. In a world obsessed with vulnerability and personal branding, the ego has found a new way to stay in the limelight. By using examples like corporate “vulnerability” and relationship love bombing, we peel back the final layers of the self to discover that true authenticity isn’t a brand—it is what remains when you stop trying to be something. READ MORE
